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MacBook displaying the homepage of the custom Wix website for Angie Wilson Home, styled on a black book atop a beige curved textured chair, reflecting her refined yet approachable brand.

BEHIND THE WEBSITE

Angie Wilson Home is a boutique luxury interior design studio serving the Midwest, with Angie also offering personalized real estate services in the Greater Indianapolis area. Her clients often seek guidance during major life transitions, looking for both expertise and ease.

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When Angie approached us, she was ready to elevate her online presence to reflect the sophistication of her services and better connect with her high-end clientele. We partnered on a comprehensive website redesign that brought both her interior design and real estate offerings under one elegant, user-friendly platform.

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The new site features a cohesive brand identity, intuitive navigation, and a refined aesthetic that resonates with discerning clients. We integrated SEO strategies to boost visibility, crafted clear pathways for service inquiries, and added answers to common questions to build trust and streamline the client journey.

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The result is a polished, professional website that positions Angie Wilson Home as a trusted partner for clients navigating life transitions—delivering a seamless, high-touch experience across both design and real estate.

SERVICES

Website Strategy

Brand Identity

Wix Web Design

Mobile phone showing the services page of Angie Wilson Home’s website with an image of Angie in one of her designed spaces, placed next to a coffee mug on a round coffee table.
Printed brand kit for Angie Wilson Home including logo, color palette, and typography, styled on a beige textured couch next to books with a coffee mug, representing the custom brand identity created by Cathleen Hall Creative.
Mobile phone displaying the About Us page from Angie Wilson Home’s website, featuring her logo and portrait, leaning against a book on a marble stone table, part of the custom website design by Cathleen Hall Creative.

THE BRANDING

The goal was to refine the brand to reflect the elegance of luxury interior design while seamlessly integrating real estate services. We developed an identity that balances sophisticated style with warm, approachable Midwest charm to resonate with both homebuyers and design clients navigating life transitions.

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A calming and intentional color palette was created to convey warmth, professionalism, and trust. Strategic typography choices elevate the polished aesthetic while ensuring clarity and consistency across all platforms.

These updates resulted in a cohesive and elevated brand identity that highlights dual expertise and positions the business as a trusted partner in both design and real estate throughout the Midwest.

 

THE WEBSITE

A strategic and user-friendly website was created to showcase luxury interior design alongside real estate services. Built on Wix, the site blends style with easy maintenance to elevate the brand’s online presence and attract ideal clients.

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The clean, minimalist layout features clear calls to action that guide visitors through services, portfolio, and case studies. Custom application forms simplify inquiries, while compelling copy speaks directly to clients seeking full-service expertise. SEO best practices boost visibility, and a mobile-responsive design ensures a seamless experience across all devices. The intuitive backend allows for easy content updates and ongoing freshness.

This comprehensive design strengthens the brand digitally and effectively connects with and converts the right clients.

Angie Wilson Home custom website design project featuring the homepage design by Cathleen Hall Creative.
Angie Wilson Home custom website design project featuring the about page design by Cathleen Hall Creative.
Angie Wilson Home custom website design project featuring the services page design by Cathleen Hall Creative.
Angie Wilson Home custom website design project featuring the portfolio design by Cathleen Hall Creative.
Angie Wilson Home custom website design project featuring the bluebell project case study design by Cathleen Hall Creative.
Angie Wilson Home custom website design project featuring the willow spring case study design by Cathleen Hall Creative.

THE RESULTS

​Since launching the new website, Angie Wilson Home has gained a polished and professional online presence that reflects the quality and sophistication of their luxury interior design and real estate services. The site serves as an engaging digital hub where potential clients can explore services, browse a curated portfolio, and review detailed case studies showcasing Angie’s expertise and approachable style. With a user-friendly, mobile-responsive design, visitors enjoy a seamless experience that builds trust and encourages connection. The cohesive branding and compelling copy further strengthen the brand identity, clearly communicating Angie Wilson Home’s commitment to guiding clients through life transitions with thoughtful, high-end design solutions.

 

I WAS LOOKING TO REVAMP MY WEBSITE...IT WAS OUTDATED AND NEEDED TO BE MORE PROFESSIONAL

"Before working together, I was looking to revamp my website ..it was outdated and needed to be more professional. I also needed help with SEO and all tech type things. I appreciated Cathleen's deep dive into my business and her willingness to be flexible and patient with my often chaotic creative brain. I really loved the processes she has set up and her organization to get my project to the finish line . I highly recommend Cathleen. She is organized, prompt and responsive. She went above and beyond to get my new site up and running by my target launch date."

 ANGIE W. 

Light sheer curtain window treatments adding an airy, soft touch that reflects the cozy and timeless interiors of Angie Wilson Home.
Angie Wilson seated on a large farmhouse table in a sunroom she designed, smiling in a white shirt, jeans, and boots with a stone fireplace and bubble lights in the background, featured in the testimonial section.
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