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Kalissa Wilson walking in front of her desk holding a book, with a styled cabinet, decor pieces, and a potted tree in the background, reflecting her timeless and luxury interior design aesthetic.

Kalissa Wilson Interiors

BEHIND THE WEBSITE

When Kalissa Wilson Interiors came to us, she had a clear vision: connect with busy families and professionals who crave luxurious yet livable spaces. She wanted a website that reflected that lifestyle, combining elevated design with practical functionality, and attracting high-quality leads who valued both.

Her existing site wasn’t quite doing the job. The messaging didn’t speak directly to her ideal audience or clearly communicate her services. The design lacked the refined, high-end feel she envisioned, and the user experience made it difficult to turn visitors into clients.

Together, we created a cohesive online presence that truly aligned with Kalissa’s brand. It was polished, professional, and built to convert. The result? Increased traffic, more bookings, and a steady flow of email signups. Everything she needed to support her growing business.

SERVICES

Website Strategy

Wix Web Design

Tablet displaying the Full Service Furnishings page from the semi-custom Wix website designed for Kalissa Wilson Interiors by Cathleen Hall Creative.
Tablet showing the Signature Design Process page from Kalissa Wilson Interiors’ website, created as part of a semi-custom design by Cathleen Hall Creative.
Laptop displaying the “How We Support You” section with a timeline layout from Kalissa Wilson Interiors’ services page, with the same page shown on a mobile phone resting on top of the laptop, part of a responsive semi-custom Wix website by Cathleen Hall Creative.

THE WEBSITE

For Kalissa Wilson Interiors, we designed a strategic, user-friendly website built on Wix to support long-term growth and make ongoing updates easy for her evolving business.

Key features included:

  • Clean, intuitive navigation with strong calls to action that guide users effortlessly

  • Integrated tools like a booking calendar and client login for a smoother client experience

  • Email marketing setup with pop-ups and signup forms to grow her list and boost engagement

  • Clear, compelling copy tailored to busy families and professionals seeking luxury that works for real life

  • SEO best practices including optimized titles, descriptions, and alt tags to boost search visibility

  • A fully mobile-responsive layout for a seamless experience on any device

  • A simple backend so Kalissa can easily update and manage content without tech headaches

 

THE RESULTS

Since launching its new website, Kalissa Wilson Interiors has experienced a substantial surge in website traffic and inquiries from potential clients, resulting in a notable increase in bookings. Furthermore, the site has also established a loyal following of email subscribers who are eager to stay up-to-date on the latest design trends and insights from Kalissa herself.

  • Traffic increased by 88%

  • No bookings through previous website and now are receiving inquiries and booking projects months in advance

  • Building a list of email subscribers to market to

  • Kalissa has the confidence in knowing the website is working for her and she has the ability to expand and grow with the tools offered within Wix

Screenshot of the homepage from Kalissa Wilson Interiors’ semi-custom website by Cathleen Hall Creative.
Screenshot of the About page from Kalissa Wilson Interiors’ custom Wix website.
Screenshot of the New Construction and Renovation page designed for Kalissa Wilson Interiors.
Interior design process page outlining Kalissa’s client journey from inquiry to installation.
Full-service interior design page featuring curated furnishings and turnkey home styling.
Interior design services overview for full-service furnishings, new construction, and renovations.

CATHLEEN PULLED MY WEBSITE TOGETHER IN A WAY THAT MADE MY LIVABLE LUXURY DESIGN STYLE SHINE

"When I found Cathleen, I was desperate for a website that would resonate my brand in-service offerings. I wanted my copy to be sincere and touching. Telling a story of how I could solve all of my potential client’s interior design problems. Originally, I thought that I could do it myself and bought a template and quickly realized I needed Cathleen’s expertise to pull it all together cohesively. She not only pulled it together, but did so in a way that really made my livable luxury design style shine. The end result is a very elegant website that markets my service offerings, my design style, and my personal voice beautifully."

 KALISSA W. 

Kalissa Wilson browsing design pieces in a showroom, reflecting the hands-on, thoughtful approach of her interior design process.
Kalissa Wilson leaning over her desk in a white dress, reviewing mood boards and design papers, with a potted tree and styled cabinet in the background, capturing the classic, curated style of her studio.
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