Click-Worthy CTAs on your Interior Design Website
- Cathleen Hall Creative
- Sep 8, 2023
- 2 min read
Updated: Sep 30
You’ve done the work - you’ve got the brand, the projects, the vision. But if people are landing on your site and then… leaving? That’s a problem. Especially when your work deserves more than a quick scroll and bounce.
A beautifully designed website still needs strategic direction. And one of the most overlooked tools interior designers miss? Intentional call-to-action buttons.
These aren’t just there to “look good.” They’re the digital equivalent of making eye contact and saying, “Let me show you around.”
Why CTAs Matter for Designers
Your CTA buttons guide visitors through your site like you would guide a client through their project with clarity, warmth, and vision. Without them, your website becomes a portfolio without a next step. Pretty, sure - but passive.
When done right, CTAs give your visitors direction. They tell them what to do next, where to go, how to get in touch without them having to dig. This isn’t pushy. It’s thoughtful.
Let’s break down exactly how and where you should be using CTAs and what they should say.
On the Homepage
This is your curb appeal moment. You’ve got just a few seconds to pull people in.
Use CTAs that invite them to explore without pressure - think of it like opening the front door and saying, “Come on in.”
Try:
“Tour the Portfolio”
“See the Spaces”
“Step Inside Our Signature Projects”
“Explore the Interiors”
On the Services Page
You want to show potential clients how you work and get them to imagine what it would be like to work with you.
CTAs here should highlight your process and invite them to start a conversation.
Try:
“How We Bring Your Home to Life”
“Explore the Process”
“Let’s Design Something Beautiful Together”
“View Design Offerings”
On the Portfolio Page
This is where they fall in love. But don’t leave them there — lead them toward action.
Make your CTAs about them, not just your work.
Try:
“Imagine Your Home Like This”
“Craft Your Own Signature Look”
“Inspired? Let’s Chat”
“Start Your Design Journey”
On the Contact Page
By the time someone lands here, they’re serious. Keep your CTAs clear and inviting — this is your “ready when you are” moment.
Try:
“Book Your Discovery Call”
“Begin Your Project”
“Let’s Start Designing”
“Tell Us About Your Space”
CTAs aren’t just buttons. They’re opportunities to guide, to connect, to convert. And as an interior designer, you already know how to lead someone through a vision. Your website should do the same.
So next time you’re updating your site, think beyond “learn more” or “click here.” Think like a designer. Speak to the people you want to work with. And use every button as a chance to say, “Here’s your next step.”
Want help making your site feel more like you and less like a generic template? That’s exactly what we do. Let’s chat.
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