BEHIND THE WEBSITE
Shop by DnC was expanding their interior design studio into the ecommerce space and needed more than just a beautiful website — they wanted a strategic partner to handle the tech, think ahead, and build a digital experience aligned with their elevated brand.
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We partnered with them to design and develop a custom Shopify website and email marketing system that not only looks polished but functions seamlessly behind the scenes. Our goal was to create a strategy-driven ecommerce platform that offered an intuitive shopping experience, reflected their design sophistication, and supported long-term growth.
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Key elements included mapping the full customer journey, building a mobile-optimized site with flexible product templates, and organizing the backend for easy management. We implemented automated email flows — from welcome sequences to abandoned cart recovery — and created a branded newsletter template to keep customer engagement simple and consistent.
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Throughout the project, we remained hands-on, solving tech hurdles, streamlining product organization, and maintaining open communication to ensure Shop by DnC felt supported from start to launch. The result is a thoughtfully built ecommerce system that not only looks beautiful but gives them the confidence and freedom to grow their business with ease.
SERVICES
Website Strategy
Email Automations
Shopify Web Design
THE WEBSITE
Shop by DnC’s ecommerce site was designed to deliver a polished, intuitive shopping experience that reflects the sophistication of their interior design brand. Built on Shopify, the custom site supports easy browsing, seamless mobile shopping, and engaging features like interactive shoppable images that let customers explore styled looks and purchase with ease. A streamlined checkout process and clear calls to action help reduce friction and encourage conversions, while a well-organized backend makes it simple for the DnC team to manage inventory, update products, and support future growth. The result is a professional ecommerce platform that extends their brand beyond design services and into a thoughtfully curated retail experience.
THE EMAILS
A powerful website needs an equally powerful email system to match. For Shop by DnC, we set up automated email sequences including welcome flows, order confirmations, and abandoned cart reminders — all running seamlessly in the background to nurture and convert customers without manual effort. We also created beautifully branded, easy-to-update newsletter templates to keep their audience engaged with minimal stress. To support future marketing efforts, we strategically organized their email list for clear segmentation and effective list management.
THE RESULTS
The new ecommerce site has transformed how Shop by DnC shows up online, blending the elevated style of their interior design work with a seamless, shoppable experience. The polished, intuitive design reinforces their high-end brand while a fully customized Shopify setup and strategic email system gave the team the tools and confidence to launch successfully. Customers can now easily browse and purchase curated pieces from DnC’s signature designs, creating an effortless experience that not only looks beautiful but supports business growth and deeper customer connection.
SHE DOESN'T JUST "BUILD WEBSITES" - SHE BECOMES A TRUE PARTNER WHO'S INVESTED IN HELPING YOUR BUSINESS GROW.
"Working with Cathleen has been an absolute joy from start to finish. She brings such a rare mix of professionalism, creativity, and heart to her work. From our very first conversation, it was clear she genuinely cared about our business and was fully invested in helping us succeed. Every interaction felt thoughtful and intentional—she was always available, always prepared, and always one step ahead.
What I appreciate most is how collaborative and easygoing the entire process felt. Even when we hit roadblocks (as every project inevitably does), Cathleen handled them with calm, clarity, and grace. She made the entire experience smooth and enjoyable, and the end results speak for themselves.
We feel so lucky to have found her. She’s more than just a "web designer / consultant"—she’s a trusted partner and someone we hope to keep working with for years to come. Truly can’t say enough good things."
ALPER & BURCU E.
