VQ Labs
BEHIND THE WEBSITE
When Jeremy from the VQ Labs team first reached out, he knew their website wasn’t connecting with the audience they really wanted to reach. Their previous site felt overly technical and intimidating, which gave the impression that VQ Labs was only for elite athletes. In reality, their services are for anyone looking to improve their fitness - whether someone is just getting started, getting back on track, or chasing ambitious performance goals. The site didn’t communicate this clearly, making it harder for potential clients to understand how VQ Labs could help them.
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At the same time, the team was moving to a new location and wanted their website to reflect this next chapter: fresh, energetic, and aligned with their mission. They needed a site that not only looked modern and approachable but also felt easy to use, making visitors feel welcome while guiding them to book classes, performance testing, or learn more about the services offered.
Before any design work began, we held a full deep-dive strategy session to understand VQ Labs’ goals, target audience, and the challenges they were facing. This session helped clarify the messaging, positioning, and structure of the site so that every design decision would align with their mission and business objectives. It also ensured the site would be built to solve the real pain points - like complexity, intimidation for new clients, and disconnected systems, rather than just looking pretty.
SERVICES
Website Strategy
Email Automations
Wix Web Design
THE WEBSITE
After our strategy session, we transitioned VQ Labs from Space Craft to Wix, giving them a platform that’s easier to manage, update, and scale. The site was redesigned to highlight their performance testing and indoor cycling studio, making it immediately clear what they offer and who they serve. Navigation was simplified to create a smoother user experience, helping visitors find the information they need without feeling overwhelmed.
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The design incorporated VQ Labs’ branding colors in a fresh, energetic way, creating a welcoming vibe that reflects their mission and new location. Every page - from Home to About, Services, and Contact - was thoughtfully redesigned to combine style and function. Copy and messaging were updated to position their services clearly, explain the benefits, and speak directly to the audience they want to attract. The goal was to make the site approachable, educational, and conversion-focused - so visitors would understand what VQ Labs offers, feel confident in the services, and take the next step.
THE EMAILS
As part of the VQ Labs website redesign, we moved their email marketing from Mailchimp into Wix, consolidating all digital tools on a single platform. Previously, managing campaigns separately from their website required extra time and effort, making updates less efficient and more cumbersome. By integrating email directly into their website, we streamlined management, reduced costs, and made communications much easier to maintain.
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This included uploading and segmenting their existing contacts, creating branded newsletter templates, and setting up an automated welcome series to nurture new subscribers. With these automations in place, new leads are welcomed immediately and consistently, helping to build trust and engagement from the first interaction. The email setup also allows the team to easily run campaigns, send newsletters, and communicate with their audience - all without juggling multiple tools.
THE RESULTS
The refreshed website and email system completely transformed how VQ Labs connects with clients and manages their operations.​ The site now feels approachable, welcoming, and energetic, reaching a broader audience beyond elite athletes. Visitors can clearly see the services offered, book performance testing or cycling sessions effortlessly, and understand how VQ Labs can help them achieve their fitness goals. By consolidating all tech under Wix, the team has eliminated frustration, reduced costs, and now has a platform that’s easy to update and manage.
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The email system is fully integrated, automated, and branded, allowing the team to nurture their audience and maintain engagement without extra effort. Combined with the updated copy, clear messaging, and strategic site structure - all informed by the deep-dive strategy session - VQ Labs now has a platform that reflects their brand, communicates their mission, and supports their business growth.
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What was once a complex, intimidating system is now a streamlined, user-friendly website and email platform that makes the team’s life easier, elevates the brand, and creates a seamless experience for their clients.
SHE WAS COMPLETELY DIALED INTO OUR BRAND, OUR VISION, AND OUR GOALS - TRANSLATING IT INTO A WEBSITE THAT LOOKS INCREDIBLE BUT DOES EXACTLY WHAT WE NEED IT TO.
"Working with Cathleen Hall Creative on our new VQ Labs website was an outstanding experience from start to finish. The entire process was simple, smooth, and extremely professional. Cathleen took the time to really understand who we are at VQ Labs and what we needed from our new site. She was completely dialed in to our brand, our vision, and our goals, and she translated that into a website that not only looks incredible but also functions exactly how we needed it to.
We couldn’t be happier with the final product and the overall experience. If you’re looking for someone who makes the process easy, listens closely, and delivers above expectations, I can’t recommend Cathleen Hall Creative enough. Thank you, Cathleen, for your amazing work!"
Jeremy and the VQ Labs Community
