Without Borders Design Boutique
BEHIND THE WEBSITE
Without Borders Design Boutique came to us at a turning point. Gena had built her website herself years ago, and while it had served its purpose at the time, her business had grown far beyond what her online presence reflected.
Her work had evolved, the level of clients she was working with had shifted, and her website no longer represented the studio she had become. It was a single-page DIY site with minimal information, no structure, and nothing supporting her behind the scenes. More than anything, it wasn’t something she felt confident sharing.
She didn’t just need an updated website—she needed something that could better position her and support where her business was headed.
For this project, we used one of our semi-custom website frameworks as the foundation giving us a strategic structure that’s already built to convert. From there, we focused on refining her messaging and positioning so the site clearly communicates who she is, who she works with, and the experience she provides.
The goal was to take what she had built and turn it into something that not only reflects her work, but actively supports her business.
SERVICES
Website Strategy
Brand Identity
Wix Web Design
THE BRANDING
For this project, we refined her existing brand rather than starting from scratch.
We updated her color palette to better reflect a high-end, timeless feel - something that would complement her project imagery while still feeling warm and approachable.
We also introduced updated typography to give her brand a more elevated and cohesive look across the website.
These changes, while subtle, created a more polished and intentional visual identity that aligns with the level of clients she wants to attract.
THE WEBSITE
With the foundation in place, we transformed her one-page site into a fully built-out, multi-page experience designed to reflect the level of her design studio and support its continued growth.
Starting from our semi-custom framework, we tailored the structure and flow to better showcase her studio, creating a site that clearly communicates who she is, who she serves, and the type of spaces she is known for. Instead of limited, surface-level information, the new site allows her work to be experienced in a more elevated and intentional way, highlighting the depth, detail, and care behind each project.
As the site came together, we also refined the overall experience to feel more seamless and supportive. The inquiry process now provides a clear next step for potential clients while allowing her to gather the right information upfront. A connected booking tool further simplifies the process, making it easy for clients to move forward without unnecessary back and forth.
At the same time, we made sure the site could do more than look polished. Foundational SEO was incorporated to support her visibility, helping connect her with potential clients who are already searching for a design studio like hers.
THE RESULTS
Her new website is a complete transformation - not just in how it looks, but in how it functions within her business. It now reflects the level of her work and the experience she provides, giving her a platform she feels proud to share with potential clients.
Beyond that, it’s supporting her in a more practical way streamlining inquiries, reducing unnecessary back-and-forth, and making it easier for the right clients to take the next step.
What was once a website she avoided sending people to is now a tool that works alongside her - helping her attract aligned clients, communicate her value clearly, and support the continued growth of her studio.